The Battle Of The Pacific

When Andersen Consulting's Jay Rein travels to Asia from Dallas, he could easily hop a United Airlines Inc. flight for the 15-hour trip to Tokyo. Instead, he flies to Atlanta to pick up a nonstop Japan Air Lines flight, where Asian flight attendants pamper him and he sups on sushi and noodles. "When I'm going to immerse myself in a foreign culture, I like to do that from the start of the trip," says Rein, who travels to Asia once every three months.

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