Table: Strategy 4: Bracing For More Open Markets
COMPANY COUNTRY STRATEGY REVENUE CHINATRUST TAIWAN The country's leading credit- $12.6 BILLION* card issuer is finding its up 20% niche by providing a wide range of services for Taiwanese executives working abroad and other overseas Chinese. PHILIPPINES PHILIPPINES Responding to new competition, $240 MILLION LONG DISTANCE PLDT has revamped management up 40% in a bid to boost sales through improved services and better marketing. THAI THAILAND Catching up to Citibank in $20 BILLION* FARMERS BANK innovative products, the bank up 15.2% is undergoing a reengineering to become more responsive to customers. PRESIDENT TAIWAN Faced with tough rivals at $930 MILLION home, this food company is up 3% rapidly expanding into China as a way to spur new growth. CREATIVE SINGAPORE Hit by clones in the market, $350 MILLION TECHNOLOGY the creator of the soundblaster up 42% is pumping big funds into R&D for new products. * ASSETS
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