An Endangered Species Makes A Comeback

Just a few years ago, department stores looked like an endangered species. Their prices were too high, specialty and outlet stores qere stealing their customers, and the wares looked the same whether you were in Macy's or Marshall Field's. But the death knell was premature. "The shock and surprise of the mid-1990s is department stores' viability," says retail consultant Alan Millstein. "Their bottom lines are a lot healthier than anyone would have forecast."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.