The Wide, Wide Web: A Cautionary Tale

Grinnell More has seen the power--and pitfalls--of online marketing. This summer, his Real World Interface Inc., a $3 million Jaffrey (N.H.) maker of mobile robots, set up an Internet contest to build sales leads for a new product. The company ran a name-the-robot contest, offering prizes to robotics researchers who participated and submitted their names and net addresses. Voila: a list of the best prospects for the company's $2,000 to $70,000 machines.

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