Table: Stocks With Staying Power

COMPANY                 25-YEAR         5-YEAR
                              TOTAL           TOTAL
                              RETURN*         RETURN**
      
      PHILIP MORRIS           21.03%          17.29%
      MCDONALD'S              18.35           27.98
      PEPSICO                 17.12           19.27
      COCA-COLA               16.19           28.43
      GILLETTE                15.90           29.14
      WALT DISNEY             15.71           20.36
      MERCK                   15.17           20.24
      GENERAL ELECTRIC        13.76           23.32
      JOHNSON & JOHNSON       13.58           22.18
      
      *Annualized from December, 1970, to May, 1995
      **As of Nov. 2, 1995
      
      DATA: JEREMY SIEGEL; BLOOMBERG FINANCIAL MARKETS
      

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