Prices Like These Can't Last

When Charles Suritz heads out to replace one of his two Ford Tauruses next year, he won't be shopping for Fords. The Buffalo Grove (Ill.) marketing executive, who paid about $13,000 for his 1991 Taurus, is put off by the sticker on the restyled 1996 model. "When I think of $20,000, I think of the next level of cars," says Suritz. "The Ford Taurus is not a luxury car."

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