Ford's Bumpy Odyssey In EuropeHeidi Dawley
Angus Frazer first came face to face with Ford's new Fiesta outside his St. Tropez hotel on a recent Sunday morning, and he was not entirely impressed. Although the motoring editor for Top Gear, a popular British magazine for car buffs, praised the car's performance, he says the front "has got a real down-in-the-mouth guppy look." When the Fiesta hits Europe's showrooms on Nov. 16, Ford Motor Co. can only hope customers will take a more positive view. At $12,000, the new Fiesta is slightly pricier than its main rivals, the Volkswagen Polo and the Fiat Punto.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.