Close Your Stores, Double Your Customers
Joel C. Turner had never heard of the cookbook his customer wanted. So the bookseller popped a CD-ROM version of Books in Print into his computer to search for wild-game cookbooks. The title was out of print. But Turner, who shuttered the last of his three book shops in the Cleveland area four years ago, printed and faxed back a list of eight other books. He sold all eight.
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