Business Is Blooming, Thanks
It was the bonsai problem that proved the value of telemarketing for William J. Marquez. The Orlando florist recently bought 10,000 bonsai trees, thinking he could leisurely sell them through his catalog. But he discovered that the diminutive trees require costly care, such as thrice-a-week soakings. If he couldn't move them fast, he would lose money on the trees.
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