Bloomie's Tries Losing The Attitude

This is Bloomie's? Large windows flood Bloomingdale's new Skokie (Ill.) store with natural light, and the aisles are wide enough for two baby carriages to pass. A cappuccino bar beckons near the Dana Buchman collection. There's glitz, yes, but without so much plum, black, and neon. Most important, it feels friendly. "You don't feel cramped or rushed," says Julie Drewniak, a 40-year-old customer shopping for her husband and two sons.

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