Static In Cincinnati

Jacques A. Robinson, president and CEO of Cincinnati Microwave Inc., knows the importance of burnishing the corporate image. Back in 1993, cash was so tight at his troubled company that employees occasionally had to bring their own toilet paper to the office. Yet on one spring day, employees watched with surprise as Robinson and his wife boarded a rented luxury bus with key customers and took off for a couple of days at the Kentucky Derby. The $10,000 to $15,000 tab was picked up by CMI. Two top-ranking company executives say Robinson told them that CMI needed to keep up appearances or the company was sunk.

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