Gimme That Old Time Marketing

Shortly after his 1988 Presidential campaign fizzled, religious broadcaster and multimillionaire entrepreneur Pat Robertson sat down for lunch at a Virginia Beach (Va.) diner with a baby-faced 29-year-old PhD named Ralph Reed Jr. Munching on a steak sub, Robertson outlined an ambitious vision for a new startup venture--a grassroots movement to infuse American politics with his brand of social conservatism. The next day, Reed, executive director of the Christian Coalition, produced a 10-year business plan to transform Robertson from political pariah to kingmaker.

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