Winding Up For The Big Pitch

When China adopted a tough new advertising law earlier this year, even the supposedly unstoppable drumming bunny in the Duracell battery commercials came to a halt. The government ordered the ad off the air because the bunny endurance contest broke new rules that ban superlative claims and comparative advertising. For Ogilvy & Mather Advertising's Beijing office, which handles the American battery company's China ad account, it was back to the drawing board.

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