Welcome To The Interactive Firm

THE CONVERGENCE OF INFO technology and entertainment that is driving corporate mergers and partnerships is being copied by law firms. Experts in traditional entertainment and media law are scrambling to add attorneys adept at intellectual property rights for CD-ROMs, video games, interactive cable, etc.

Look at Loeb & Loeb, the venerable Los Angeles entertainment firm. Recently, it merged with the much smaller intellectual property specialist, Spensley Horn Jubas & Lubitz. Result: Loeb & Loeb has just signed up some new clients--CST Entertainment Imaging, GTE Interactive Media, and MGM Interactive. Partner Philip Grosz says this should boost 1995 profits 10% to 15%.

Fenwick & West is big in software rights. And Weissmann, Wolff, Bergman, Coleman & Silverman has represented Hollywood stars (Tom Selleck, Tracey Ullman). Their new joint venture has attracted client Energy Productions, which needs legal help as it digitizes such stock footage as sunsets.