Table: The 20 Largest Institutions For Executive Education
The top providers of executive ed, based on a BUSINESS WEEK survey of deans and program directors ANNUAL REVENUES FIVE-YEAR CUSTOMIZED PROGRAMS SCHOOL MILLIONS GROWTH PROGRAMS* OFFERED ASHRIDGE MANAGEMENT $16.1 8% 47% 110 Hertfordshire, Britain CENTER FOR CREATIVE 23.7 57 34 28 LEADERSHIP Greensboro, N.C. COLUMBIA 7.0 0 25 39 New York CRANFIELD 12.9 105 41 152 Cranfield, Britain DUKE (Fuqua) 9.1 44 60 76 Durham, N.C. HARVARD 30.1** 20** 5** 28 Boston IMD 23.5 2 44 25 Lausanne, Switzerland INSEAD 37.0 42 39 124 Fontainebleau, France LONDON BUSINESS SCHOOL 9.9 34 50 13 London MICHIGAN 21.5 53 10 63 Ann Arbor MIT (Sloan) 8.3 -7** 20 42 Cambridge. Mass. NORTHWESTERN (Kellogg) 14.0 75 35 42 Evanston, Ill. PENNSYLVANIA (Wharton) 25.0 257 55 100 Philadelphia PENN STATE (Smeal) 4.2 17 40 38 University Park, Pa. SOUTHERN CALIFORNIA 4.4 75 39 35 Los Angeles STANFORD 6.9 103 2 10 Stanford, Calif. THUNDERBIRD 6.0 900 55 28 Glendale, Ariz. UCLA (Anderson) 8.0 186 29 26 Los Angeles WISCONSIN 4.5 72 11 130 Madison VIRGINIA (Darden) 10.5 40 29 45 Charlottesville SCHOOL SURVEY DETAILS ASHRIDGE MANAGEMENT Deans rank Ashridge in top 10 for custom Hertfordshire, Britain programs; big clients include Unilever, Guinness/United Distillers, and Volkswagen. CENTER FOR CREATIVE Hands-down winner among nonbusiness LEADERSHIP schools for most innovative and Greensboro, N.C. creative programs; Kraft, Glaxo, and Motorola are major users. COLUMBIA Rated highly for general management, New York marketing, and custom courses; top clients include AT&T, American Cyanamid, Nynex. CRANFIELD Racks up more revenues than more prestigious Cranfield, Britain rival London Business School; boasts custom programs with AT&T, and British Telecom. DUKE (Fuqua) Ranked No. 2 provider of custom programs and Durham, N.C. gains kudos for its program on telecom strategy; major users include Eli Lilly, Ford Motor. HARVARD Deans say it's No. 1 in general management Boston courses; now doing custom programs for Johnson & Johnson, Becton Dickinson, Wyatt. IMD Ranks among top 10 providers of custom Lausanne, Switzerland programs; major clients include Ciba-Geigy, Nestle, Tetra-Laval, Union Bank of Switzerland, Heineken. INSEAD Deans rate Insead No. 8 in general management Fontainebleau, France programs, praising international business and strategy courses. LONDON BUSINESS SCHOOL Gains plaudits for courses in finance; boasts London custom programs with Heineken, Apple Computer, Johnson & Johnson, and Wellcome. MICHIGAN Deans say its Global Leadership Program is Ann Arbor most innovative among all B-school offerings; ranked No. 3 in general management; No. 1 in HR. MIT (Sloan) Only top school with falling revenues, Cambridge. Mass. Sloan is reshaping its executive education strategy; major users include AT&T, Boeing, Price Waterhouse. NORTHWESTERN (Kellogg) Deans rank it No. 1 in custom and marketing Evanston, Ill. programs; No. 2 in general management; top clients include AT&T, Hewlett-Packard. PENNSYLVANIA (Wharton) Ranked No. 1 in finance, No. 3 in custom Philadelphia courses, and No. 5 in general management; program on "Ambiguous Authority" rated innovative. PENN STATE (Smeal) Has aggressively moved into custom field, University Park, Pa. gaining top 10-ranking in that area; among key users are AT&T, Petrleos de Venezuela, Aramark. SOUTHERN CALIFORNIA Among new offerings are "Overcoming Los Angeles Resistance to Change" and "Customer-Focused Marketing"; doing custom programs for Times Mirror. STANFORD Deans rank Stanford No. 6 in general Stanford, Calif. management; major users include Amoco, British Petroleum, Hewlett-Packard, AT&T, and Pacific Telesis. THUNDERBIRD Boasts tenfold rise in revenues since 1989, Glendale, Ariz. largely due to custom programs for IBM, Upjohn, Motorola, Phelps Dodge, and SGS Thomson. UCLA (Anderson) Gains praise for programs in health care; Los Angeles has launched new programs in leadership and corporate renewal; among big users are Hughes, TRW. WISCONSIN Rapidly growing exec ed business counts Madison Harley-Davidson, Consolidated Papers, and CUNA Mutual Insurance among major users. VIRGINIA (Darden) Deans rank Darden No. 4 in general Charlottesville management, No. 5 in custom programs; wins praise for change-management programs. * Percent of revenues from programs designed specifically for client companies ** BW estimates DATA: BUSINESS WEEK SURVEY OF EXECUTIVE EDUCATION DEANS (RESEARCH BY ELIAS LEVENSON)
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