Table: Missing The Mark

B&L insiders say that aggressive sales practices left distributors overstocked 
      at the end of 1993. But CEO Gill approved even higher sales and earnings 
      targets for 1994. When distributors balked, sales in many divisions collapsed.
      
         DIVISION                 1993    1994    1994
                                         Planned  Actual
                                       MILLIONS OF DOLLARS
         TOTAL BAUSCH & LOMB
         SALES                   1872.2  2051.9  1850.6
         OPERATING EARNINGS      300.9   344.7   168.8
      
         US EYEWEAR
         SALES                   190.1   200.0   153.5
         OPERATING EARNINGS      42.3    48.6    19.7
      
         US CONTACT LENS
         SALES                   151.0   176.0   85.8
         OPERATING EARNINGS      16.8    20.5    -61.7
      
         ASIA-PACIFIC
         SALES                   148.9   169.7   107.8
         OPERATING EARNINGS      34.6    46.8    4.0
      
         DIVISION                 1993    1994    1994
                                         Planned  Actual
                                       MILLIONS OF DOLLARS
         ORAL CARE
         SALES                   68.8    73.0    50.8
         OPERATING EARNINGS      2.6     4.2    -10.3
      
         MIRACLE EAR**
         SALE                    --      57.9    37.3
         OPERATING EARNINGS      --      2.3    -12.9
      
         CANADA AND LATIN AMERICA
         SALES                   126.1   154.0   113.4
         OPERATING EARNINGS      17.8    27.3    6.4
      
         EUROPE, MIDDLE EAST, AFRICA
         SALES                   246.5   249.0   240.6
         OPERATING EARNINGS      60.7    60.3    53.0
      
      *Loss  **Acquired during 1993     DATA: COMPANY REPORTS
      

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