Cure? Well...Profit? Sure

Cold coming on? Forget the Contac. Zip right on by the Tylenol Cold. A new breed of marketer sharing shelf space with those national brands is hoping you'll pick up some echinacea. Or maybe a packet of little brown pills packed with ground-up willow bark, ginger root, and herba ephedia. Or even the homeopathic onion extract that, oddly enough, is supposed to help keep tears away.

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