Vroom! Gloom

Given that Milwaukee-based Harley-Davidson has a 6- to 24-month order backlog for cycles, shareholders should be in hog heaven. But shares fell 15%, to just over $25, after a Sept. 21 announcement that third-quarter sales of parts and accessories will disappoint. The problem: Harley's apparel isn't selling well. Investors may be overreacting, analysts say: Apparel makes up only 35% of Harley's parts and accessories biz, which has been expanding at a 25% annual compound rate for nine years.

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