This Plane Isn't Taking Off

One year ago, Harry C. Stonecipher swept into the corner office of McDonnell Douglas Corp. What a change. Brash, decisive, and a passionate salesman, the 59-year-old chief executive seemed everything his genteel, brainy, and often ponderous predecessor, John F. McDonnell, wasn't. Stonecipher, the first nonfamily member to run the aerospace company in its 75-year history, quickly made his mark internally: He gives shop-floor pep talks, pens personalized newspaper ads, and started casual Fridays at the company's stodgy St. Louis headquarters.

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