business

Japanophobia

Why is America Firster Pat Buchanan's message resonating so strongly with the public? One clue comes from EPIC-MRA, a polling firm in Lansing, Mich. It asked 1,000 voters in late September what percentage of cars and trucks on U.S. highways are Japanese-made. The surprising response: 43% believe that more than half are Japanese. The correct answer: 25%. "Buchanan has struck a chord with what people believe to be true," says pollster Ed Sarpolus.

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