Who'll Buy These Cars?

Three million Italians poured into the country's auto showrooms during the Sept. 15 weekend to get their first look at Fiat's newest cars, the Bravo and Brava midsize models. "The turnout was incredible," says Andrea Colaneri, manager of Mondo Auto, a Rome dealer. "We're finally seeing a well-heeled crowd of yuppies and families again."

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