Using Chi And The Net To RebuildJulie Tilsner
Digging out from disaster--it's a common experience for risk-taking small-business people. But few have had to do it so literally as Laurence Ostrow. In 1989, the Santa Cruz (Calif.) entrepreneur was running ChiPants Concepts Inc. By combining catchy design with New Age management, Ostrow had built a thriving $4 million pants business with seven Bay Area stores and an intensely loyal following.
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