The Gloves Are Coming Off At ChryslerBill Vlasic
As head of Chrysler Corp.'s Mexican operations in the early 1980s, Jerome B. York would scour local dealerships alone on weekends, looking for poorly built K-cars. When he found one, York bought it and drove it back to the factory to show workers where they had failed. "Within 24 hours, all 5,000 employees in Mexico knew," York says. "It sent shock waves through the troops."
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