Everybody Wants A Piece Of Koor

Benny Gaon, chief executive of Israeli conglomerate Koor Industries Ltd., is on a global selling mission these days. In early August, it was over lunch at a trendy Tel Aviv restaurant with Bjurn G. Larsson, president of Volvo's bus subsidiary. After several years of doing business together, Gaon talked up the idea of the Swedish company buying a 50% stake in Koor's bus-making company, Merkavim. He must have been convincing. Two weeks later, Koor and Volvo signed a preliminary agreement.

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