P Cs: The Battle For The Home Front

Sick of Microsoft Corp.'s Windows 95 blitz? Tired of nonstop ads for multimedia this, online that? Bored by friends and associates who boast about their hot new Pentium PCs and the cool new Web sites they're finding on the Internet? Too bad. The fall personal computer season is just beginning, so between now and Jan. 1, the world's PC makers will be blanketing the mails, the airwaves, and newspapers and magazines with hundreds of millions of dollars' worth of messages aimed at getting some 3.6 million Americans--and 1.6 million Europeans--to buy new PCs.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.