The Grocery Cart In Your Pc

With two young daughters and a 60-hour-a-week job, Beth Mansfield of Libertyville, Ill., doesn't have time to squeeze the cantaloupes at her local supermarket. Up until six months ago, the frazzled 42-year-old owner of a sports-equipment franchise would make late-night runs for the bare necessities. But now, when the cupboard is bare, all it takes is a few computer keystrokes--and the problem is solved.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.