Horning In On A Sexual Myth
EXXON HAS A tiger, Met Life has Snoopy, Disney has Mickey. But what's your corporate mascot if you're in the business of combating impotence? Vivus, a pioneer in this growing field, has adopted the rhinoceros. The Menlo Park (Calif.) company unveiled the symbol in its recent annual report. Says Barbara Clark, Vivus' head of investor relations, a rhino with a zesty, upturned horn was chosen partly because he's "a pretty macho animal."
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.