Ford Joins The Crowd In China
WHEN AUTO MAKERS LOOK AT China, they see a market where vehicle registrations are expected to triple, to 25 million, in the next decade. It's an alluring prospect, and General Motors and Chrysler already have deals to produce vehicles there. On Aug. 22, Ford established its own beachhead, paying $40 million for 20% of Jiangling Motors. Ford will design and distribute 60,000 light trucks and vans built in central China's Jiangxi Province. The deal, which could expand to 120,000 vehicles, will get the Ford nameplate on Chinese roads by 1997.
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