Table: Win95: Some Key Numbers

Microsoft's projected ad and marketing expenses for the first year
       $200 MILLION
      
      In-store demonstrations  before Aug. 24 launch
       1.2 MILLION
      
      Win95 point-of-sale displays being put up
       250,000
      
      People invited to product launch parties scheduled in 40 cities
       70,000
      
      How-to-use Win95 books available by around day of launch
       450
      
      DATA: MICROSOFT CORP., BW
      

To continue reading this article you must be a Bloomberg Professional Service Subscriber.