Help Or Hype From Exxon?

Even when Exxon Corp. tries to do good, it has a knack for riling conservationists. In an attempt to spiff up an image still stained by the 1989 Exxon Valdez spill, the oil giant plans on Sept. 28 to kick off a campaign to spend some $5 million on saving the tiger--its corporate symbol--from possible extinction. The money will support breeding efforts and information displays in zoos and tiger projects in Siberia and Sumatra.

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