Will Consumers Take A Hike?

Frank A. Olson knows how tough it is to push through price hikes in a low-inflation economy. The Hertz Corp. chairman has just boosted his company's car-rental prices by $5 a day, and he's hoping against hope that the increases stick. "This is our sixth try in 20 months," Olson laments.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.