Table: How Taurus Stacks Up Against Rivals

Ford is hiking the Taurus' base model price by 5.6% and its top-of-the-line 
      price by 3.8%--but that still beats fully equipped Japanese competitors
                                     TAURUS
                               1995            1996
      BASE PRICE              $18,135         $19,150 
      FULLY LOADED PRICE      $23,945         $24,850* 
      3.0-liter, V-6 base engine, 101.5-cubic-foot interior
      *Estimates      DATA: COMPANY REPORTS
      
                                 CHEVROLET LUMINA
                                         1995    1996
      BASE PRICE                      $16,295   $16,895 
      FULLY LOADED PRICE              $20,797   $21,595* 
      3.1-liter, V-6 base engine, 100.4-cubic-foot interior
      
                                    DODGE INTREPID
                                          1995
      BASE PRICE                       $18,509
      FULLY LOADED PRICE               $20,641
      3.3-liter, V-6 base engine, 104.5-cubic-foot interior
      
                                    HONDA ACCORD
      
                                        1995
      BASE PRICE                      $15,335
      FULLY LOADED PRICE              $25,345
      2.2-liter, 4-cylinder base engine, 94.7-cubic-foot interior
      

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