A Slow Climb Onlineby
Retail sales through online services, the Internet, and multimedia CD-ROMs will take off, but not until after 1997, according to a study from Forrester Research Inc. (617 497-7090). Forrester predicts sales will rise from $240 million last year to $950 million in 1997, then soar to $6.9 billion by 2000. The consultant blames half-hearted efforts by retailers. "You can't test out a new channel with one-tenth of your product line," says Forrester analyst Emily Nagle Green.