When In Japan, Do As The Germans DoEdith Hill Updike
For Yoshikazu Yoshioka, a 45-year-old IBM manager in Tokyo, it's time to trade in his two-year-old BMW 325i convertible. He can't make up his mind whether to buy another BMW or switch to a sleek new Mercedes-Benz. But Yoshioka is sure about one thing: "I'm not even thinking about an American car."
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