Table: The World Of Cnbc

U.S. OPERATIONS  FT. LEE, N.J.
      
      CNBC                           PROJECTED       
                       REACHES   1995 REVENUES   PROFITS
                           55        $145         $40 
                   MILLION HOMES    MILLION*     MILLION*
      Fourteen hours of original news programming and interviews from 5:30 a.m. to 
      7:30 p.m. Eastern time. In prime time, five hours of talk shows hosted by 
      Geraldo Rivera, Mary Matalin and Dee Dee Meyers, Charles Grodin, others. Reruns 
      after midnight.
      
      AMERICA'S TALKING 
                                     PROJECTED       
                        REACHES   1995 REVENUES   PROFITS
                           16         $20          LOSS*
                    MILLION HOMES    MILLION*        
      Fourteen hours of original talk programming including Straight Forward with 
      Roger Ailes, Parents Helper, Alive & Wellness, and A-T In Depth, a news wrap-up 
      show. Reruns the rest of the time.
      
      CNBC ASIA                                   HONG KONG
      Launched June 20 with 24 hours of business and markets coverage, including 12.5 
      hours of live reporting from NBC Asian bureaus. Fills in with CNBC's U.S. and 
      European coverage at night.
      *BUSINESS WEEK estimates        DATA: COMPANY REPORTS, BUSINESS WEEK
      

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