A Real Player In College Merchandising
Even though the University of Nebraska is the national [football] champion, the University of Miami's licensing revenues rank higher, at $2.8 million for the year ending Mar. 31, 1995 ("Fight! Sell!" Up Front, May 22). You should also know that the expenses of running our program are probably the lowest in the country, so we bring virtually all of it to the bottom line.
David A. Lieberman
for Business & Finance
University of Miami
Coral Gables, Fla.
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