Can Edgar Bronfman Swim With The Sharks?

He has produced a couple of movies and written a few songs. But the Hollywood education of Edgar Bronfman Jr. apparently began in earnest in the wee hours of June 5. That's when the Seagram Co. chief executive and Michael S. Ovitz, chairman of talent agency Creative Artists Agency Inc., called off their month-long negotiations for Ovitz to run Seagram's newly acquired entertainment giant, MCA Inc. In the end, the issues that kept Tinseltown's premier dealmaker from closing his biggest deal were quintessentially Hollywood--money, control, and ego.

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