Table: A Yen For Japan
U.S. catalog companies prospecting for new markets in Japan COMPANY JAPANESE MARKETING STRATEGY L.L. BEAN Local stores and service center, English-language catalog with Japanese insert LANDS' END Local Service Center, Yen-denominated, Japanese-language catalog EDDIE BAUER Local stores, English-language catalog with Japanese insert FRANKLIN MINT Yen-denominated, Japanese-language catalog, local service center, print ads, direct mail brochures
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