Iced Coffee Learns New Tricks
LET 1995 BE REMEMBERED AS the year cold, bottled coffee swept America. Or tried to, at least. Coca-Cola and Nestle Beverage are test-marketing four flavors of Nescafe ready-to-drink iced java in Burlington (Vt.) groceries. PepsiCo, meanwhile, is testing Mazagran, a sparkling coffee drink, in two Santa Monica (Calif.) Starbucks cafes and is planning to try a bottled version this summer. And InterBevNet, based in Dallas, expects to introduce Zydecola, a coffee-cola hybrid, in Louisiana and Texas tests. The limited track record for such products isn't great: "The market is still waiting," says beverage consultant Tom Pirko.