A Plain Folks Wine Merchant

Hats off to Geerlings & Wade, one of your "Hot growth companies" (Cover Story, May 22). They provide a useful service helping ordinary folks into the world of wine.

Wine stores often suffer from an atmosphere of elite, special knowledge. Geerlings & Wade gives customers a description of the wines it offers, often including taste-test results. While its service is great for the wine enthusiast, it is invaluable for the novice who needs help making informed selections. It's good to see such a company succeed. We need more of them.

Jesse J. Jimenez

San Diego

Before it's here, it's on the Bloomberg Terminal.