Export Exchange

YOUR ARTICLE "IT'S A SMALL (business) world" (BW--Apr. 17) was perceptive and timely. I have just established a U.S. sourcing office for a European/Asian group which exports $800 million of capital equipment from Europe to Asia every year--and $20 million from the U.S. This is an imbalance we intend to redress, and I am finding that the time is right. Most of the companies I deal with employ under 500 people, have been through painful reengineering to bring productivity and quality up to world standards, have innovative technology, and need help getting started. Your advice that they also need commitment and patience is spot-on.

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