`Thanks For Your Deposit. That'll Be $3'

Outside the First Chicago bank branch in tony Lake Forest, Ill., Shaun C. Borden is threatening to take his "six-figure" account to another bank. "I don't like the attitude of First Chicago," says the president of Swiss Financial Securities Inc., a brokerage firm. Borden is steamed because of the bank's plan, announced on Apr. 25, to slap thousands of customers whose balances total less than $2,500 with a fee mf $3 for visiting a teller when they could have used an ATM. Borden isn't in that category, but perception counts--and his is that the bank is unfairly jacking up its fees.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.