Pitching To Peso Pinchers

Late last fall, Carlos Canales was looking forward to ringing in a strong new year. With the personal-computer market booming, Apple Computer Inc.'s general director in Mexico expected sales to soar by as much as 70% in 1995. Now, he'll be lucky if he can hold the drop in dollar volume to 10%. Says Canales: "We're putting up a fight."

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