Can This `Rogue' Outrun Hp?

Roy D. Barker has a personal Holy Grail: a color printer that prints photo-quality images and sells for under $2,000. And he wants his company, Tektronix Inc., to be the first to produce it. President of Tek's printer division, Barker thinks he's at the halfway mark: a color printer for under $5,000 that is faster, simpler, and less expensive than any color laser printer. He hopes that the new machine, introduced on Mar. 8 as the Phaser 340 but code-named "the Rogue," will catapult Tek from the graphic-arts niche to the mainstream office-computing market.

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