Brazilians Are Catching High Tech Fever

At GDS Informtica, a computer shop in So Paulo, business is so brisk that salesman Elcio Galioni finds himself still chatting with customers an hour after the store's official closing. "It's beyond control," he says, shaking his head. Trend-conscious Brazilians are snapping up $3,800 multimedia units and portable notebooks, whose chic look appeals to the affluent. To handle the traffic, the store plans to expand its hours and open on Sunday. But there's another problem: GDS can't keep enough computers in stock to satisfy demand.

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