A New Digital Day For Cable AdvertisingGary Mcwilliams
Wondering what's coming down the Infobahn? You can catch a peek on cable TV--four minutes, on average, out of every hour: It's local advertising. Sure, movies-on-demand and interactive services such as home shopping were supposed to be the killer apps of the I-way--and may yet be, once phone and cable companies figure out how to deliver them. Meanwhile, the so-called video servers being developed for those applications are getting a start in the less glamorous world of cable spots.
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