Table: Virtual Marketers

Advertisers on the World Wide Web
      ADVERTISER                   WHAT THEY OFFER
      BURLINGTON COAT FACTORY      Product info, coupons, store locator
      MCI BUSINESS MARKETS         Interactive story about fictional Gramercy Press
      MILLER GENUINE DRAFT         Virtual tap room, with sports, regional news
      RAGU                         Italian lessons, sweepstakes, coupons, recipes
      REEBOK                       Sports tips and human rights news
      ZIMA                         Ongoing soap opera, product news, games
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