Drugmakers Head Back To The Sun

IT'S BACK TO FUN IN THE sun for drugmakers. Last year, with the Clinton White House talking about cracking down on drug price hikes, the Pharmaceutical Research & Manufacturers of America (PHRMA) abandoned such tony resorts as Boca Raton, Fla., and Scottsdale, Ariz., to hold its annual meeting in Washington. They wanted to project a more business-like image while in the thick of the health-care-reform debate.

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