Call Ameritech A Baby Bellwether

In all the wrangling over how to restructure and deregulate the U.S. telecommunications industry, Ameritech CEO Richard C. Notebaert has kept his eye on a simple goal: to get into the long-distance business as soon as possible. Sure, like any Baby Bell executive, he's preparing to jump into cable TV and electronic commerce. But nothing can give the enormous and nearly instantaneous boost that long distance can.

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