Burma Shave Signs On The I Way

The market Van den Bergh Foods would like to reach with its line of Ragu sauces probably includes a lot of people who think the World Wide Web is an international crime ring. Even so, the Unilever unit's spaghetti-sauce-in-a-jar has now pitched its tent on the vast computer network that is just beginning to attract nontechie users. It's not alone. Burlington Coat Factory Warehouse Corp. is on the Web. So are MCI Communications, Reebok International, and Coors' clear, beer-like drink, Zima.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.